With a collection of one-of-a-kind venues that host the coolest parties and most stylish events, AEG wanted to create a separate but complementary brand and logo for their AEG Special Event Venues sales team. A graphic representation of the high bar set by their venues and events, the “A-Bar” based off forward-leaning diagonal of the “A” in the AEG logo is used as a content divider or to place emphasis on a specific area of an image or important text. Their photography uses saturated color, dramatic lighting, unique vantage points and close-ups of architectural details to allow each venue’s individuality to speak for itself. To offset the saturated photography, a limited but luxe color palette is paired with clean and impactful brand typefaces. All of these brand elements visually define AEG Special Event Venues’ boldness and superiority.
Raising the bar for a unique set of special event venues