The Alzheimer’s Association has grown to become the leading organization in fundraising and drawing awareness to the disease. As such, their special events and annual gala must reflect the importance of the non-profit’s work while appealing to a diverse crowd of savvy donors. For the annual Rita Hayworth Gala in NYC, we work with the event producers to highlight the organization and its successes by focusing on bold, clean messaging. To incorporate the glamour of the Hollywood icon, we use touches of sparkle and elegant gradients across printed materials along with ample use of the organization’s core color: purple.
Raising the bar and awareness for an important cause