The theme for the 2nd annual Holiday Party was a mod winter wonderland with an icy-cool color palette of winter white, soft blue and silver. Inspired by the official event hashtag #holidaypartydown, we conceptualized and created a series of thematically appropriate signs inviting guests to revel and letting them know where best to do so. The first in the series were featured at the food and drink bars. These signs comprised of thousands of white nails with hand-painted blue tips and instructed guests to “chow down” and “drink it down”. Once satiated, guests encountered large-scale typography instructing them to “boogie down” and “sit down” installed on the floor in front of the DJ booth and the seating area.
Event signage overhead & underfoot