AEG

With a collection of one-of-a-kind venues that host the coolest parties and most stylish events, AEG wanted to create a separate but complementary brand and logo for their AEG Special Event Venues sales team. A graphic representation of the high bar set by their venues and events, the “A-Bar” based off forward-leaning diagonal of the “A” in the AEG logo is used as a content divider or to place emphasis on a specific area of an image or important text. Their photography uses saturated color, dramatic lighting, unique vantage points and close-ups of architectural details to allow each venue’s individuality to speak for itself. To offset the saturated photography, a limited but luxe color palette is paired with clean and impactful brand typefaces. All of these brand elements visually define AEG Special Event Venues’ boldness and superiority.