To reach a new audience and prepare for business expansion, Lone Mountain Ranch sought a new aesthetic and voice for their Wagyu product line. The new logo is a sophisticated and modern stylization of their place of origin, Lone Mountain, and is symbolic of their all-natural products. In addition to the logo redesign, we selected a new color palette and fonts, specified a typographic style and created standards for their photography and illustrations. The resulting brand identity is classic without being overly fussy in the same way that their premium product is paired with a no-nonsense brand tone. We delivered a brand guidelines book that clearly outlines all of the brand elements and also contains directions for their usage and examples of their application.
A tasteful brand identity refresh for a family-owned ranch